{"id":1542,"date":"2023-04-18T15:03:07","date_gmt":"2023-04-18T22:03:07","guid":{"rendered":"https:\/\/nonprofitkinect.org\/?p=1542"},"modified":"2023-04-18T15:04:12","modified_gmt":"2023-04-18T22:04:12","slug":"planning-for-your-nonprofits-year-ahead","status":"publish","type":"post","link":"https:\/\/nonprofitkinect.org\/planning-for-your-nonprofits-year-ahead\/","title":{"rendered":"Planning For Your Nonprofit’s Fundraising Year Ahead"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.20.4″ _module_preset=”default”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][dipl_text_highlighter _builder_version=”4.20.4″ _module_preset=”default” theme_builder_area=”post_content”][\/dipl_text_highlighter][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]
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By AUSTIN DETWILER<\/a><\/p>\n

Do you have a fundraising plan for 2023? It\u2019s not too late\u2014and it\u2019s critically important. Here\u2019s a crash course.<\/h4>\n

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2023 promises to be a difficult year for fundraisers. Raising money is always a hard job\u2014and in a tough economy, that job gets even harder.<\/p>\n

The most important way to be successful in fundraising is to have a strategic plan. When times are good and when times are bad, development plans help organizations grow and hit their goals.<\/p>\n

And the first rule about development plans is that they should be based in reality. That\u2019s why a fully-fledged, multi-year development plan begins with a comprehensive assessment of your current fundraising practices. It\u2019s hard to get from A to B if you don\u2019t know where you\u2019re starting from!<\/p>\n

You also need to take account of the world around you. Basing your plan in reality requires a serious assessment of your context\u2014which is why the uncertain economy is an important factor. How will inflation affect your expenses, and therefore your fundraising needs? How will it affect your fundraising opportunity and goals?<\/p>\n

As Chris Kuetemeyer\u00a0<\/span>pointed out<\/a>\u00a0<\/span>in our \u201cFundraising When Times Are Bad\u201d series, donors don\u2019t stop giving when the economy is bad\u2014but they may stop giving to their fourth or fifth favorite nonprofit. So your task this year\u2014as ever, but perhaps with increased pressure in 2023\u2014is to make sure you\u2019re in your donors\u2019 top three favorite organizations.<\/p>\n

Let\u2019s look at high priorities for putting together your 2023 development plan to make sure you can stay close to your donors and hit your goals.<\/p>\n

WHERE ARE YOU NOW<\/h3>\n

As the last few gifts trickle in and you close the books on 2022, it\u2019s time to take stock of where you are. Ideally, you are operating with a multi-year development plan to help you track growth over time. If not, it\u2019s still important to see how things went last year to set your goals for this year.<\/p>\n

The first question, of course, is topline revenue: how much money did you raise last year? How much growth does that represent over 2021? Did you meet or exceed your goal?<\/p>\n

Next, look at what went into making up that revenue by looking at your donor base:<\/p>\n